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Communications Manager, Australia New Zealand

Salary Up to AUD110,351 per annum
Location Sydney
Mergefield Title {Mergefield Value}
Mergefield Title {Mergefield Value}

This is a Temporary, Full Time vacancy that will close in {x} days at {xx:xx} BST.

The Communications Manager ANZ role is pivotal in reshaping Experience Seeker perceptions of Britain, elevating the visibility of Starring Great Britain, and amplifying brand aligned content in Aust/NZ through credible third-party editorial endorsement that supports UK industry across all nations and regions. The extensive coverage generated by the ANZ media programme ensures Britain remains front of mind in key target publications and outlets—particularly important in a competitive environment where competitors are investing heavily in high profile brand and marketing campaigns. By leveraging the trusted voices of influencers, content creators and key opinion leaders (KOLs), the programme further extends our reach to new audiences, strengthening Britain’s position in the ANZ market.

The Comms Manager targets, plans, and executes approximately 30 ANZ broadcast, press and content creator visits annually, supported by a comprehensive media outreach programme that includes in market events and deskside briefings with influential editors. These efforts collectively generate 300+ pieces of coverage each year across VisitBritain’s priority outlets in the region. In addition, the Communications Manager leads corporate communications in market, working closely with HMG Communications teams in Australia and New Zealand to strengthen VisitBritain’s profile among the Australian travel trade and strategic partners. This includes delivering over 50 pieces of corporate coverage annually.

The Comms Manager also plays an increasingly important role in raising the profile of ANZ activity promoting UK suppliers and the priority regions, collaborating with the Industry Comms on corporate social posts and copy.

***Please be advised  that the role is available  on a 12-month Maternity cover and is due to start on 19 March 2026. The successful candidate will be appointed under Australian Terms and Conditions including local benefits***.

When you join VisitBritain/VisitEngland, you join a global and inclusive organisation with incredible people at its heart. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain. This is underpinned by our values which guide the way we work: with passion, in partnership and at pace.

We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services. Start your new chapter by browsing our vacancies and getting to know more about us.

As one global team, we work together with passion, in partnership and at pace.

  • Passion

Our passion means we’re fuelled by enthusiasm and positivity to deliver excellent results.

  • Partnership

Our partnerships mean we’re empowered to collaborate with each other and our partners to achieve more impactful results.

  • Pace

Our pace means delivering innovation through agility, boldness and bravery.

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