Salary
Up to £56,000 per annum, depending on experience
Location
Birmingham / National (within 90 minutes travel) / Hybrid
Mergefield Title
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Mergefield Title
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This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
The Digital Analytics Lead is responsible for ensuring that we measure what matters. Working at the intersection of business, data and analytics, the role helps stakeholders move through broad objectives and complex challenges to clear, measurable goals through which success can be established through data.
This is a highly visible, genuinely varied role: part strategist, part business analyst, part technical lead, part storyteller. You'll design measurement frameworks, embed them into the delivery of major digital initiatives, and translate into technical briefs that will deliver insight that changes minds and shapes priorities. You'll contribute to emerging measurement approaches such as Generative Engine Optimisation (GEO), performance-manage analytics agency contracts and support related procurement activity, line manage and develop our Digital Analytics Implementation Specialist, and act as the connection between business stakeholders, developers, agencies, BI and data teams.
About us
When you join VisitBritain/VisitEngland, you join a global and inclusive organisation with incredible people at its heart. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain. This is underpinned by our values which guide the way we work: with passion, in partnership and at pace.
We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services. Start your new chapter by browsing our vacancies and getting to know more about us.
You have already applied for this vacancy, please go to your account to see your progress.
Privacy Policy
Vacancy Privacy Statement
The following explains how we British Tourist Authority (trading as VisitBritain/VisitEngland) (“BTA”) (Controllers) intend to use the information you provide in your application, along with your rights, our reasons for requesting it and who will have access to it.
As defined by the General Data Protection Regulation (GDPR) BTA is the Data Controller and ultimately responsible for ensuring the data you provide is kept secure, processed correctly and that you understand your legal rights in relation to the data you provide.
The recruitment software we use via this website is supplied by IRIS Software Group Limited and they are defined as a Data Processor under the GDPR. They will only process your data in accordance with our instructions.
IRIS can be contacted at: 4th Floor Heathrow Approach, 470 London Road, Slough, England, SL3 8QY
We collect information that is specifically provided by you as part of an application process. We will collect the following (but not limited to):
Name, address, email, telephone number
CV (if applicable)
Equal opportunities monitoring information (defined as special categories data) - this information is purely for statistical analysis and monitoring purposes
Answers to application questions
Any other information you wish to provide in support of your application
We are using Contract as our legal basis for processing, which means we can use your details and information so that we may assess your suitability for employment with us, as well as carry out our statistical analysis of recruitment.
Why do we collect this information and who do we share it with?
Details you provide in this application:
Will be held on our computer systems and may be downloaded by us
Will be used to deal with your application
Will be made available to us and our processors
Will be used for communication with you regarding the vacancy
Will be used to satisfy legal requirements
Will be used for statistical analysis
Will be held and may be used to contact you about other vacancies
We will store your application data for 6 months after the vacancy has closed. After this period, it will be deleted from our systems.
We use some automated screening tools as part of this application process. The answers you provide to one or more of the questions (excluding any special categories/equal opportunity questions) may result in your application being automatically declined. This technology is used to help us manage the high volume of applications we receive and can assure applicants the same outcome would occur if we manually reviewed your application. The reason for the decline will be made available to you in your candidate account.
How can I access the information you hold about me? Your rights
We are dedicated to providing reasonable access to visitors who wish to review the personal information retained when they apply via our website site and correct any inaccuracies it may contain. If you choose to register, you may access your profile, correct and update your details, or withdraw your details at any time. To do this, you can access your personal profile by using the secure login. In all cases we will treat requests to access information or change information in accordance with applicable legal requirements.
You have the following rights in relation to the way in which we deal with your personal data:
the right of erasure or to be forgotten
the right to rectification if information is inaccurate or out of date
the right of data portability (to obtain and reuse your personal data)
the right to object to IRIS Software Ltd and the controller and processors handling of your personal data
the right to withdraw your consent with regards to the handling of your personal data
you have the right to ask for a copy of the information we hold about you (Subject Access Request - S.A.R)
You have the right to lodge a complaint with a supervisory authority - the ICO
Within your candidate account, you can also use the Download Data feature to generate an XML file of the current data we hold on you that you have provided and/or have access to within the account.
Where you exercise your right to object or withdraw your consent we may process your personal data without your knowledge or consent where we are permitted or required by law or regulatory requirements to do so. In such a case, we will not process more personal data than is required under the circumstances.
If you are not satisfied by our actions, you can seek recourse through our internal complaints procedure. If you remain dissatisfied, you have the right to refer the matter to the Information Commissioner (www.ico.org.uk) or seek recourse through the courts.
BTA can exercise the right to update this policy as and when required.
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